This year in August Chief Administrative Officer of Udmurt republic Government and President – Alexander P. Goryainov – congratulated in a formal way deputy director of marketing and selling of Glazov Distillery – Nicolay G. Chirkov - with the given title "Honored worker of Consumer Services in Udmurt Republic".
In September and October in towns Izhevsk and Kirov promo-action "New vodkas "Kalashnikov" was carried out. Its goals: comprehensive consultation on new product, stimulating of its sample purchase, strengthening of trust-worthy image of Glazov Distillery. The task for promoters was to get in contact with maximum number of potential buyers. They told about new vodka, its advantages, about its new appearance and offered to participate in action "Gift for a purchase". The gifts were T-shirts, water bottles, glasses with trade mark "Kalashnikov". Main gift was vodka "Kalashnikov Unique" in tube. Approximately 2000 people in Izhevsk and 1500 people in Kirov took part in the promo-action. Customers showed great interest in new product, sales were enormous in supermarkets where promo-actions took place. It is planned to carry out such promo-action in other regions of Russia.
Family of new vodkas "Kalashnikov" after rebranding was introduced in entertainment complex "Iskra" in Izhevsk. Top managers and directors of big wholesaling companies, representatives of supermarkets and trade firms of Udmurt Republic attended the presentation. Bowling tournament was carried out among them. Ten teams competed for prizes that were finally given to three best teams: "Izhtrading", "Partners" and Glazov Distillery. In entertaining part of the presentation took part Kseniya Blagovich, ballet "Metrpolis", KVN-team "Naidy", show-group "MC club" and barman show represented by Gayanov Brothers. During presentation one could taste new vodka and exclusive cocktails made from it. Such actions are intended for strengthening and supporting of trust and long-term relationships with Distillery business partners.
